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  Positive reviews make 73% of consumers trust a local business more. * We all know that having an online presence is important for visibility and establishing the legitimacy of a business, whether it’s on social media or having a professional website. But there is another awesome way to leverage
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Did you know the About page is the 2nd most visited page on a website?   Gulp. Did you read that and think, “But I don’t even know what mine looks like!”? (more…)
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You have crafted some creative, compelling and converting copy, uploaded it to your website – and now no one seems to be reading it. What’s the deal? Meet great copywriting’s best friend – formatting. (more…)
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Ready for our 3 easily-digestible copywriting tips to add some flavour to your copy? (more…)
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What are Core Values?   Core Values are the beating heart of your business.                                                                  They are the values which you and your business live by. Words which guide and motivate you, and help you make decisions and take actions which are ultimately in line with achieving your business goals.
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Facebook, Linkedin, Instagram... Social media scheduling is tough for a lot of business owners. This can be a very time-consuming task, and the real time-eater is in actually finding what you want to share! Read on for how to find the kind of content your audience will want to read... (more…)
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I had a client come to me with a headache this week. The source of her problem? “I want to start blogging for my business but have no idea what to write about.” This is a common complaint I hear from clients as a copywriter, so let me help you
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July 31, 2017

How to use Hashtags

They are all over Facebook, Instagram, Twitter - people even use them in conversation! - but what is a hashtag? What’s the point? This blog is stuffed with helpful info on the mysterious hashtag; how to use them, how to find your hashtags, business hashtagging ideas and some extra tips
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Wondering how to research keywords to make your website copy more Google-friendly and rank higher?   Here is a quick way to get you started… (more…)
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You are a busy business owner, you’ve just hired a copywriter to take care of creating your website content for you – and the first thing they do is send a large array of questions you need to answer. (more…)
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Hold up. What does a copywriter even mean by “the tone”? Any copywriter worth their salt will ask what you want the "tone" of your content to be before they start writing for you – but it's often hard for you, the client, to find an answer. So, to help business owners and copywriters
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Your website content is your online sales-rep – but how often do you check if it is performing well? You’d keep an eye on a physical sales-team; making sure they are up-to-date with current offers and promotions and that they are selling in a way that is on-brand, and that
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If you are wondering if you should be bothering with the 'social media thing' for your business - the answer is yes. Read on for why... (more…)
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Want to learn how to write double-take headlines that make the reader need to know more? Well you've come to the right blog! (more…)
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Or for an alternative headline... Blogging – you can’t afford not to!   As a business owner you might think… What’s the point of blogging? Is blogging really worth my time/money? Does blogging work for people in my industry? The answers are yes, yes and heck yes! What are the advantages
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I had a few clients from around Perth come to me last week wanting not just a copywriter, but to totally upgrade their website – and no idea where to start! It can feel like a bit of a chicken and egg scenario … Do you go to the website
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February 17, 2017

Let’s Talk Content!

Why is copywriting important for website content? (more…)
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February 2, 2017

Eat That Frog!

In the inspired words of Mark Twain… "Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.” (more…)
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January 9, 2017

Be Contactable!

About half of your visitors will only spend about 15 seconds on your website, so it’s super vital to show clearly how to get in touch.   (more…)
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  Fair question.   If you break it down, copywriting is just the writing of words, aka. copy. And that copy is made up of words about YOUR business. Who could describe the wonderful things about your business-baby better than you? Who does this copy-person think they are?! (more…)