Your Copywriter Has Just Sent You a Lengthy Brief – Why?!
You are a busy business owner, you’ve just hired a copywriter to take care of creating your website content for you – and the first thing they do is send a large array of questions you need to answer. You might be thinking, “Uh, this defeats the purpose of
How to Find the Right “Tone” for Your Content
Hold up. What does a copywriter even mean by “the tone”? Any copywriter worth their salt will ask what you want the “tone” of your content to be before they start writing for you – but it’s often hard for you, the client, to find an answer. So, to help business owners and
Website Copy Health Checklist
Your website content is your online sales-rep – but how often do you check if it is performing well? You’d keep an eye on a physical sales-team; making sure they are up-to-date with current offers and promotions and that they are selling in a way that is on-brand, and that
What Social Media Should Your Business be Using?
If you are wondering if you should be bothering with the ‘social media thing’ for your business – the answer is yes. Social media gives your business: Free marketing opportunities The chance to build trust and a relationship with your customers Direct traffic to your website High-quality SEO links to
The Art of Writing Good Headlines
Want to learn how to write double-take headlines that make the reader need to know more? Well you’ve come to the right blog! All headlines should be short, snappy and attract interest regardless of whether they are on your website, blogs, posts or ads on social media. Let’s be real,
The Benefits Of Blogging For Your Business
Or for an alternative headline… Blogging – you can’t afford not to! As a business owner you might think… What’s the point of blogging? Is blogging really worth my time/money? Does blogging work for people in my industry? The answers are yes, yes and heck yes! What are the advantages
Let’s Talk Content!
The importance of copywriting for website content. We see so many clients come to us much later in their business, after they have their awesome, professionally designed logo and their brand spanking new, fancy website. After spending so much on the ‘image’ of their brand, they look at the
About half of your visitors will only spend about 15 seconds on your website, so it’s super vital it’s clear how to get in touch. Maybe it’s just microwave generation syndrome, but I get quickly frustrated if I can’t find contact details quickly on the websites I visit. A lot