How to Find Great Blog Topics for Your Business

I had a client come to me with a headache this week. The source of her problem? “I want to start blogging for my business but have no idea what to write about.”business woman idea bubble blogging Perth

 

This is a common complaint I hear from clients as a copywriter, so let me help you out with a simple trick…

Think;

What do they want to know – not – what do you want to tell them?

 

Don’t sit for hours asking yourself what you want to say, or what you want to write about today. Think instead…

 

  • What questions have your clients been asking?
  • What are their common problems?
  • What do they need to know from you before committing to your services/product?
  • What are they surprised by once they use your services? (How easy, pain-free, cheap, etc.)

 

Think of your blogs as a Google search. What would your target audience be typing into the search bar that’s related to what you offer?

 

Take a florist for example…

bunches of flowers florist business

Gift ideas for wedding/birthday/event. 

How to keep my flowers lasting longer in a vase? 

What do different flower colours/types mean? 

Is a single rose or bouquet better?

 

Each search entry = a blog post for the florist.

By answering those questions in your blog posts you;

A. Offer value

B. Attract your target audience

C. Add organic SEO to your website

D. Create very shareable content for your social platforms.

 

Another simple way to come up with content is to get in the habit of writing down any common questions you are asked during the day by clients. You know what your clients are asking, and you answer their questions face-to-face daily, but how about quadrupling your reach by making a blog post about it?!

 

Boom. There you have it.

With this simple way of looking at it, you will be churning out relevant, valuable content to attract and help your audience in no time!

 

Read more on blogging and the many ways it’s useful for your business here.

 

Happy Blogging!

 

How to use Hashtags

They are all over Facebook, Instagram, Twitter – people even use them in conversation! – but what is a hashtag? What’s the point?

 

This blog is stuffed with helpful info on the mysterious hashtag; how to use them, how to find your hashtags, business hashtagging ideas and some extra tips and tricks – enjoy!

 

What is a hashtag?hashtag social media posting

Essentially, a #hashtag is a way for the internet and social media channels to organize relevant information together, and make it easily searchable – and this helps your content get discovered! Whatever image or post you choose to tag with a hashtag will then be able to be found by people searching that tag.

 

There are many ways you as a business can use them to help you with marketing and reaching your target audience – here are a few to get you started.

 

Competitions.

Instagram competition hash tagging Perth

#1000LovesForDaisy

If you are running a competition you can create a very specific hashtag like #HatsOff2Win, for people to use to enter. This way no one else but the people you want to track will be using it. You are then able to search the tag yourself and look through all the entries to select the winner. This means you don’t have to scroll through your page or have people send you images or details– they are already complied under this tag.

 

Track Projects.

#wembleyprojectno1

Businesses can use them to make it easy for their audience to follow a project or campaign they are running. For example, if you are a landscaper, you can tag all the images you post throughout a design and build by tagging them with #PerthCityProject1. Then someone can search that tag and see only the project they are interested in looking at. You can even include that hashtag in your marketing – search #PerthCityProject1 to see our latest build! – as a way of sending people to images which showcase a particular project, instead of telling them to scroll through your full FB page.

 

Audience Reach.

#recipeideas

A major way to find your audience is through using relevant tags on images and posts – especially on Instagram. People use them to scroll through what they are interested in, so include a few tags which might catch a new follower, instead of just a few business-related tags which will always reach the same audience. Especially useful if you are a foodie business, people now use tag like #recipeideas to look for new meals on social channels, instead of just googling it – so try think outside the box!

 

Tips and tricks.

 

  • You can use up to 30 tags in Instagram, and research shows that images with 11 or more images get the most reach.
  • Posting the majority of your tags as the first comment on your image, instead of in the post itself, keeps your post looking clean and easier to read.
  • Try not to just use common tags like #summer and #nature, but search for more industry-relevant tags and local tags like #landscapingperth.
  • Pick a tag for just your business like #HatsOffCopywriting or #HatsOffWordNerds and include in in every post, and ask your clients to tag you using them – for example, a post with their laptop open to their new website with “Thanks #HatsOffCopywriting for our sparkly new website content!”
  • BE RELEVANT! Remember, people are searching specific words for a reason. If they search #Perthfashion and find your computing company, you won’t just annoy them, but will cause a loss of trust in your businesses reputation – as you are clearly just trying to get seen, not be useful.

 

people using social media on phones

How to find your hashtags.

 

The easiest way is to brainstorm a few keywords for your industry, think about the questions below, and then search them one by one on Instagram to see which are being used. Some might not get used as much, but the people searching them will definitely be your target market, so they are just as (if not more) important.

Go to Search in your Instagram, then select Tags. This will show you how many tags already exist for the word you are using – the more tags, the more often it’s used and the bigger following it has.

 

Location – where are your target audience? You’ll want to include local words or tags, for example, a widely-used Perth hashtag is #Perthisok. Have a look at your local tourist companies Instagram, or your local city, and see what they are using and if any will be relevant to you.

 

Industry – What are the top-selling or searched products or services in your industry? It’s almost the same as looking for keywords for your website content or marketing – what are people wanting to buy or see from your industry?

 

Competitors – This is an easy way to quickly collect relevant tags. Just find the top 10 people in your industry and see what they are using!

 

Buzz Words. There are always buzz words in every industry, and if you are in the succulent business at the moment you will have loads to choose from; #succulentlove #succulentaddict and so on. You can use the day of the week like #Mondaymotivation, #Fridayfeels, or whatever is in your image, #coffeetime, #workmode. Instagram also suggests tags for you once you put in the relevant word – just scroll down to pick one.

 

An important thing to note is to use variation. Don’t just copy and paste the same 30 tags on every image – you want to reach new people with every post. A good idea is to choose around 10-15 tags which are the mst relevant and important to your business, and try keep the other 15 fresh with each image.

 

We could go on, but that might be enough for now!

 

In short – using hashtags strategically can help you grow your business by exposing you to a variety of audiences, attracting new followers, and increasing engagement with your brand.

 

Happy #hashtagging!

 

#socialmediatips #happythursday #getcreating #timetobrainstorm #copywriting

Website Copy Health Checklist

Your website content is your online sales-rep – but how often do you check if it is performing well?

You’d keep an eye on a physical sales-team; making sure they are up-to-date with current offers and promotions and that they are selling in a way that is on-brand, and that they are generally representing your business well – but does your website get checked for the same?

Here is a checklist to give your website the once-over for optimum health.


  1. Can people find your contact details in the first 8 seconds?

 

If they have to scroll around and click through a bunch of pages to figure out how to get in touch – chances are they won’t! Make sure you have a contact page, info in the footer, and clear calls to action throughout your site which link through to your contact details. If you have a WordPress site, read here for how to be contactable.

cellphone contact website details copywriting

  1. Can visitors find out what you do/offer without scrolling or clicking?

 

Along the same lines as easy to find contact details, the first thing people should read or see on your site is enough information for them to know if you are offering what they are looking for. If you only have images or vague content on your home page, your visitor isn’t going to click around and do some digging to see if you are the right fit for them – they will just back-click and find someone easier.

 

  1. Can your visitors instantly see where you are located?

 

There is nothing worse than shopping for half an hour, finding what you want then discovering at the checkout that the company is actually in Timbuktu – and they don’t offer international shipping! The same goes for any location-based services like Landscaping or a Beauty Salon, make it clear you are a local Perth business, or ship world-wide, then your visitor quickly knows if they can use your services.

 

  1. Do your headlines offer enough info/interest to make people want to read more?

 

8/10 people scan every website they visit before committing to reading the details, so if you don’t use headlines to convey the important stuff, they might not realise you are exactly what/who they need in their lives. Read here for more on how to create headlines that POP!

 

  1. What shows up when people search you?google search meta data copywriting Perth

 

When you Google a business, the little bit of blurb that shows up about the company is called your Meta Description or Meta-Data. Does yours clearly and quickly convey what you offer? You only get 160 characters to entice someone to click through to your site – make them relevant and make them count!

 

  1. Does your content speak to the visitor in the “tone” of your brand?

 

Does the way your content is worded match the way you want your company to be seen? You quickly get a sense of a person’s personality when you are face-to-face, but did you know your website can show personality too – just by the way it is written? If your business is classy, professional and knowledgeable, that’s how your content should come across – because those are the types of people you want to attract. If your business is quirky and fun, your target audience probably is too – so you want the content to attract the kind of people who will respond to the fun and flavour of your brand.

 

  1. Do you have good internal links?computer online copywriting good links

 

These are useful for channelling people around your site, helping them find what they need when they need it, like contact details, as well as for SEO and Google-friendly purposes. Just having ‘here’ isn’t great, instead, try ‘head here for more information on our landscaping services’. This tells the visitor and Google exactly what they will find when they click on the link. You can also get a few more good keywords into your site this way – Win Win.

 

  1. Is it readable?

 

This is a big one and takes a lot into account; are you using a clean font, size 12 or over, is the copy formatted – uses headlines, broken into chunks, no long wordy paragraphs, have you done a CAREFUL spelling and grammar check, etc. Another thing to check; is it easy to understand? It helps to get someone not in your industry to read through it, they will quickly tell you if they have no idea what you are talking about or if it’s too full of jargon.

 


 

Obviously, there is a lot that goes in to making great, clear, on-brand website content for your business, but just remember how important it is to have a high-quality website today, so it’s well worth the investment.

80% of people who get your business card will head straight to your website to check you out before calling – that’s a lot of potentially lost business if your website isn’t up-to-scratch.

 

But it’s not all doom and gloom, with a bit of time and care, you can have a fabulous website that shows everyone who visits exactly how amazing your business is.

 

And if you don’t have the time or the words, let us help – we want your website to be every bit as awesome as you are.

The Art of Writing Good Headlines

Want to learn how to write double-take headlines that make the reader need to know more?

Well you’ve come to the right blog!

All headlines should be short, snappy and attract interest regardless of whether they are on your website, blogs, posts or ads on social media. Let’s be real, you are competing with a torrential and endless stream of content, advertising and businesses out there – and you have seconds to grab the attention of someone long enough to make them want to click and read more.

An excellent way to catch someone’s eye is to use the Threat or Gain method.

The Threat method is a way of motivating your audience to scroll down or click learn more by tapping into their instinct to avoid pain wherever possible. Half of your audience won’t be able to scroll past something that tells them if they don’t learn more about this they will regret it!

professional copywriter, copywriter perth

The Threat Method

 

Start your headlines with,

  • Don’t Try This..
  • Never…  
  • If You Don’t…
  • The Sooner You Know…

 

Some examples are, Don’t Make This Common Mistake When Ordering Offline or Warning. What You Must Know Before Downloading Music.

 

If you are a person who buys offline or listens to music, you are going to want to know the ‘full story’ before continuing to do those things!

The opposite method is using Gain as a motivator. Some people are more interested in moving toward pleasure, than getting away from pain.

online copywriter, copywriter perth

The Gain Method

 

Start these headlines with,

  • You Too Can…
  • Discover the (X) Secret…
  • Improve/Increase Your (X) Now!…
  • A Quick Way To…

 

Examples would be, Never Weed Again With These 3 Gardening Tips, Bake To Impress Without Being A Chef or Get Fit Without Working Out!

These tell you that life will be better, easier and you’ll be cooler if you read this blog!

So now you know the basics, here’s a few tips and tricks to think about to get you writing headlines that pop!

 

  • Make a Promise

Add the words How To or If you Make/Apply/Give – let them know that if they read/click on this, they will get something out of it. Changing it from a statement, Make Your Headlines Pop, to How To Make Your Headlines Pop, makes it sound informative and helpful – a promise that’s worth a click.

 

  • Convey Time Commitment

Your readers are busy, they don’t want to click on a blog if it sounds like a heavy read. If you say 5 Tips or 3 Quick Ways To…, then they already know it’s not going to take their whole lives to read and a quick flick through will give something worth their time.

 

  • Be Intriguing

A headline like, What Spreadsheet Graphs and Internet Dating Have in Common, tells you the topic, but also makes you want to know exactly how they are going to present the information and how they are going to back that statement up. Make it funny or original, and people’s curiosity will drive them to getting engaged. Or have Don’t Try This At Home! with an intriguing image – people won’t be able to resist!

 

Now I challenge you, grab some paper and write down the top services/products you want to sell to your target market. Now with those in mind, begin writing your own snappy headlines that will convince people to buy, read – whatever action you want them to take!

 

Still can’t wrap your head around it? That’s totally fine, we are more than happy to help you out with headlines and content for your website or social!

 

The Benefits Of Blogging For Your Business

Or for an alternative headline…

Blogging – you can’t afford not to!

 

As a business owner you might think…

  • What’s the point of blogging?
  • Is blogging really worth my time/money?
  • Does blogging work for people in my industry?

The answers are yes, yes and heck yes!

What are the advantages to your business you ask?

Blogging is a simple and cost-effective way to do 3 EXTREMELY VALUABLE things…

  1. Increase Brand Authority

online copywriter, copywriter perth

You want people to view you and your brand as the authority on your industry. A brilliant way to do that is to provide relevant and valuable content that answers their questions and makes them view you as the go-to for what they need to know – when they need to know it.

This positions you as a business overflowing with knowledge and insight – making them feel that if they use your services or buy your product, they can trust it will be worth their money and of the highest quality.  After all, look at the treasure-trove of information your business gives away for free – imagine what the benefits of paying for your services must be like!

 

  1. Create SEO + Marketing Gold

copywriter perth, online copywriter

As a business owner you tend to spend large on marketing, trying to rank up your business online and get your name out there. But have you thought about blogging as a strategy? If you invest in a regular blog it does a few things for you….

 

  • Provides fresh + consistent content which Google LOVES – helping you rank up
  • Increases traffic to your website by adding heaps of longtail* and varied keywords to your site
  • Gives you content to share across all your online platforms – increasing brand recognition + authority
  • Loads your website with quality content – another thing Google is fond of
  • It is shareable, meaning if people find it valuable they will share it – for free! – across their own online channels. Aka doubling your marketing for nothing!

 

Let me ask you, how many times do you personally Google questions before buying? Questions like, “Why do I need a copywriter?”, “Good professional copywriters for website content” or “I need a creative copywriter in Perth”. See what I did there? I just inserted good longtail* keywords for my business COMPLETELY organically into this blog post.

And if you do this for your own business you are consistently adding good keywords to your website with every blog. Let’s face it, if someone is asking these questions, they are your target customer, they are looking to buy, and you can catch them in that moment, answer their question and direct them to your site. Gold.

 

  1. Connect + Build Relationships with your Audience

copywriter perth, creative copywriter

A big part of successful business branding is visibility and engagement, and both help to build trust with your audience. The more they see and hear you, the more they feel they know you and then the closer you are to the front of their minds when it comes time to buy!

Regularly sharing blogs means you are constantly talking to them, answering their questions, sharing your knowledge and generally being approachable. They also get a sense of the personality of the people behind the brand; you can slip in your values, personal anecdotes, past stories of clients you have helped…the possibilities are endless!

So there you have it!

Blogging creates many extra benefits for your business with just a little bit of investment required.

As a marketing and SEO strategy it is invaluable and we recommend it to all our clients –  almost regardless of industry – as there is always someone out there who has questions which if your business can answer, creates a relationship and then makes you the trusted choice for buying!

 

So why should you blog as a business? Well why WOULDN’T you? Go on, get one started today!

 

If the idea of managing a blog along with the rest of your business to-do list stresses you out, get in touch with our copywriting + blogging experts!

 

*longtail – longer and more specific keyword phrases that your target audience are more likely to use when they’re doing research aka. getting closer to making a purchasing decision.

 

Tips to Plan Your New Website & Content….

I had a few clients from around Perth come to me last week wanting not just a copywriter, but to totally upgrade their website – and no idea where to start!

It can feel like a bit of a chicken and egg scenario … Do you go to the website designer or content writer first? Do you need to know exactly what you want before you go or is that what the designer or copywriter is for?

 

Well here are a couple of things to kick start your website brainstorm – before going to either a web guru or creative copywriter!

 

copywriting perth, copywriter perth

  1. Begin Reconnaissance.

 

Have a good gander at your competition – google your top keywords, see which businesses come up, and then see how and what they promote to their customers. What angle are they using? What services do they promote as their top-selling or most popular? What pages do they have – Home, About, Services etc.? What do you think they are missing or should be doing? What do you like/would do differently?

This is a total brainstorm, write down all your observations and take note of what is working for them or isn’t, and try to see if there is an angle you could take on your website that would make your content and site stand out from the rest.

 

  1. Think like a client.

copywriter perth, copywriting perth

Put your acting hat on and try and think with the brain and perspective of a client. And not just any client, but like the kind of client you WANT to work with – your target audience. If you can talk directly to them through your content, you will be much more likely to be attracting and converting the kind of clients you want to work with!

 

Ask yourself… What questions are you always asked? What confuses your clients the most about your services or what you can offer them? What are their main concerns? What makes you more worthy than your many competitors of their business? What are their problems you can solve? What do they need to know? You might want a few infographics that address some of these questions, or maybe your Home page needs a video to personalize your brand… try and think outside the box – but always with your client in mind.

 

  1. Tangible Planning.copywriting perth, copywriter perth

 

I’m a very tactile person, I love lists and bullet-points and laying work out very clearly in front of me. So this next point makes a lot of sense to my brain.

 

Now you have heaps of information and ideas brewing – map it out! Grab sheets of paper and mock up the layout of your site, one page per web page, and feel free to pin it to your wall with arrows that go between each page showing the path your clients will take to get to the goal – contact or sale. This helps you make sure all your info links together in a way that tells your visitors everything they need to know and steers them to the point of sale.

 

  1. Guinea pig time.COPYWRITING perth, copywriter perth

 

Find a third-party – a friend, partner or passer-by and test them out on your mock up. Listen to the questions they ask – it will help you figure out what you are missing or what isn’t working.

 

By this point you should have a fairly clear idea of what you want your site to look like and what info needs to be included. Now you just need to take this to a website designer who will thank you (possibly with tears) for being so organised and pro-active, and use it to build you the perfect site. To be followed by a chat with a copywriter who will also tear up at the sight of such clear and thoughtful preparation, ask some additional questions and use that information you gave to create targeted content that engages and connects your audience.

 

It’s a beautiful thing.

If you are at the ‘chat with a copywriter’ stage, feel free to contact us here or head to our services page for some more info on how we can help!

Let’s Talk Content!

copywriting perth, copywriter perth

The importance of copywriting for website content.

 

We see so many clients come to us much later in their business, after they have their awesome, professionally designed logo and their brand spanking new, fancy website.

After spending so much on the ‘image’ of their brand, they look at the cost of hiring a copywriter and think, “It’s not a priority right now, that part is easy enough to just do myself.”

The trouble is that as a business, your brand is more than just pretty logos and great website, it’s the content, or the ‘copy’, that ties it all together and speaks to your potential customers.

Good, creative copywriting, and clear, grammatically correct content, establishes trust and communicates to your audience that yes, this business will be a good fit, they ‘sound’ like what I need.

 

It’s the ‘sound’, or ‘tone’ of your website content that is crucial in helping you target the right kind of customer, the client that you want to work with. Once you have identified who that client is, your copy must reflect that, and essentially be talking directly to them when they read your content!

One client of ours is a gorgeous, bubbly lady who is all about a personal relationship with her clients and creating almost a family within her business which provides children’s sport classes.

Unfortunately, her content didn’t reflect that at all! It was stilted and dry, very basic and filled with errors. Conversely, as soon as we started our face-to-face meeting, I already wanted my kids to be able to have lessons with her – and I don’t even have any!

Her website content didn’t have the personality that she needed to convey to visitors who she and her business really were, and her fun, warm and vibrant personality was her biggest selling point!

We always tell clients that a copywriter exists to tell the story of their business. People connect with the story behind the brand, and making sure it’s personality and mission is conveyed through your content is the best way to make people want to keep reading – and ultimately choose you over your competitors!

So our challenge to you is to go read through your website content with fresh eyes.

 

Ask yourself,

  1. Does this sound like me?
  2. Is this attracting or speaking to my target audience?
  3. Is it aligned with how I want my business to be perceived?

 

If you are in doubt about any of those feel free to get in touch, we absolutely love helping businesses authentically convey their message, voice and personality through great website content!

Eat That Frog!

copywriting perth, copywriter perthIn the inspired words of Mark Twain…

“Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.”

 

It’s so true. Think about it – how could things possibly get worse after digesting a slimy, squirmy frog? They can’t.

Now before I lose you completely, let me explain. I’ve just listened to a podcast where they apply that as a metaphor for attacking your day.

Take your to-do list, (my absolute favourite thing invented ever) figure out which is the hardest/most complicated/most I-want-to-avoid-this-please task you have for the day and – sorry about this – do it FIRST!

By ‘eating that frog’, or tackling and completing that difficult task in the first few hours of your day – the rest will seem a breeze in comparison!

Of course, I then tested it in the way I approach my own day and found it really does make a difference!

That feeling of achievement and relief I had after ticking that big hairy toad off my list, carried me through the rest of my tasks like it weren’t no thang.

And let’s be honest, the longer you spend looking at that ‘frog’ the harder it becomes to want to eat it!

Often it’s tempting to get all the smaller things out the way because it’s gratifying to have so many ticks on your list so quickly, but it’s actually counter-productive. The difficult things loom over you while you procrastinate on things that could just as easily be done tomorrow, or in the afternoon when your focus and energy levels are dropping off.

 

Attack that tough and annoying task while you are fresh, and you’ll be amazed at how much more you get done – and how much better you feel!

 

Notes:

Read – http://www.briantracy.com/blog/tag/eat-that-frog/

Listen to – http://mwfmotivation.libsyn.com/rss

Be Contactable!

copywriting perth, copywriter perth

About half of your visitors will only spend about 15 seconds on your website, so it’s super vital it’s clear how to get in touch.

Maybe it’s just microwave generation syndrome, but I get quickly frustrated if I can’t find contact details quickly on the websites I visit. A lot of the time I find myself clicking on a website for the sole purpose of grabbing the details I need to call them then and there. So when I have to click through a bunch of different pages and screens to find what I need, it can really de-motivate me to get in touch.

Your business has so much value to offer, let’s make sure that your potential clients can click and contact with ease – even if they only spend 10 seconds on your site!

How to DIY on a Word Press site.

It’s so quick and easy you can even login to your site now and just follow the steps below…

There are heaps of Plugins that are super easy to install and use, and from then on, the instant your details change you will know how to update them yourself which is a major advantage.

screen-shot-2017-01-09-at-9-15-24-amHead to the Plugins bar on the left-hand side of your Dashboard and click on Add New.

 

You can search around to find one you like which is compatible with your version of Word Press, but just as an example, type in Speed Contact Bar and click Install.

Once that’s done, Activate and then click Settings. Here you enter in only the details you want to be seen, such as; Headline, Phone and any social media links you need, edit the appearance, and save changes.

Now you have a fully customisable bar across the top of your website.

There is also the option in Settings to give the bar a fixed position; as your visitor scrolls down the page, the contact bar comes with them. The numbers are also automatically set up as click and call, so when a visitor clicks it on their mobile, it will call instantly.

If you’re not the DIY type and have a web designer, (or plan on hiring one) they will probably suggest making this part of the design – but if they don’t, now you know to request it!

hats-off_icon-01-copy

What is a copywriter and why do I need one?

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Fair question.

 

If you break it down, copywriting is just the writing of words, aka. copy. And that copy is made up of words about YOUR business. Who could describe the wonderful things about your business-baby better than you? Who does this copy-person think they are?!

 

Just a couple of questions first…

  • Do you read through your website and think, “That just doesn’t sound like me!”?
  • Do you spend hours on a single paragraph but still can’t get your point across?
  • Do you want to have a higher chance of conversion?
  • Do you have a head full of words but only ever a blank page?
  • Are you strapped for time and resent all the wordy things you have to do?

If any of those sound familiar – let’s talk!

You started your business because you believe in what you can offer – and you want people to know about it!

But just like you outsource your bookkeeping or taxes because time and willpower are not on your side – it makes sense to pass on the wordy stuff to someone who gets it, and can free you up to focus on the things you are the best at!

A copywriter will have a brief of targeted questions to ask, chat with you for a while and will soon be able to really get a grasp on your business and you, the person behind it. And words are kinda their thing. So with the right info, they can make sure that it’s the essence of you that comes across.

People only have time for a whiff of you anyway, be it scanning your website or checking out a couple of posts on Facebook, and a copywriter’s job is to make sure that one whiff is all it takes for them to decide on you!