Your Copywriter Has Just Sent You a Lengthy Brief – Why?!

You are a busy business owner, you’ve just hired a copywriter to take care of creating your website content for you – and the first thing they do is send a large array of questions you need to answer.stressed business owner website content writing perth


You might be thinking, “Uh, this defeats the purpose of hiring someone to write my content and save me time!”, and that maybe you should just do it yourself while you’re at it!


Why can’t we just call you, take some notes and crank out some copy?


Well, we could. But the point isn’t to just get some generic words on a generic website about a generic business. That’s not you. You have a story, a why, a reason you are simply the best and should be chosen out of the 100 other businesses in your industry.

If we don’t know the answers to the important questions like;

Who are you targeting?

What makes you different?

What tone should your copy have?

What words describe your business?


Then we won’t be able to grasp the essence of your business. We need to know how to write in a way that speaks to and connects with your audience – or shows why you are the right people to solve their problem.

If we don’t ask the questions, we won’t get the answers that tell us how to create content that is valuable to you, and worth your investment.

It’s not about the words – we have plenty of those. It’s about the message. Your message.

So, next time you get sent a bunch of annoying questions from a copywriter, invest some time in answering them to the best of your ability. Then you will get copy in return which is targeted, authentic and will help you get the most out of your online presence.


Need website content that works for you?

Talk to our copywriters today!

Eat That Frog!

copywriting perth, copywriter perthIn the inspired words of Mark Twain…

“Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.”


It’s so true. Think about it – how could things possibly get worse after digesting a slimy, squirmy frog? They can’t.

Now before I lose you completely, let me explain. I’ve just listened to a podcast where they apply that as a metaphor for attacking your day.

Take your to-do list, (my absolute favourite thing invented ever) figure out which is the hardest/most complicated/most I-want-to-avoid-this-please task you have for the day and – sorry about this – do it FIRST!

By ‘eating that frog’, or tackling and completing that difficult task in the first few hours of your day – the rest will seem a breeze in comparison!

Of course, I then tested it in the way I approach my own day and found it really does make a difference!

That feeling of achievement and relief I had after ticking that big hairy toad off my list, carried me through the rest of my tasks like it weren’t no thang.

And let’s be honest, the longer you spend looking at that ‘frog’ the harder it becomes to want to eat it!

Often it’s tempting to get all the smaller things out the way because it’s gratifying to have so many ticks on your list so quickly, but it’s actually counter-productive. The difficult things loom over you while you procrastinate on things that could just as easily be done tomorrow, or in the afternoon when your focus and energy levels are dropping off.


Attack that tough and annoying task while you are fresh, and you’ll be amazed at how much more you get done – and how much better you feel!



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