Let’s Talk Content!

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The importance of copywriting for website content.


We see so many clients come to us much later in their business, after they have their awesome, professionally designed logo and their brand spanking new, fancy website.

After spending so much on the ‘image’ of their brand, they look at the cost of hiring a copywriter and think, “It’s not a priority right now, that part is easy enough to just do myself.”

The trouble is that as a business, your brand is more than just pretty logos and great website, it’s the content, or the ‘copy’, that ties it all together and speaks to your potential customers.

Good, creative copywriting, and clear, grammatically correct content, establishes trust and communicates to your audience that yes, this business will be a good fit, they ‘sound’ like what I need.


It’s the ‘sound’, or ‘tone’ of your website content that is crucial in helping you target the right kind of customer, the client that you want to work with. Once you have identified who that client is, your copy must reflect that, and essentially be talking directly to them when they read your content!

One client of ours is a gorgeous, bubbly lady who is all about a personal relationship with her clients and creating almost a family within her business which provides children’s sport classes.

Unfortunately, her content didn’t reflect that at all! It was stilted and dry, very basic and filled with errors. Conversely, as soon as we started our face-to-face meeting, I already wanted my kids to be able to have lessons with her – and I don’t even have any!

Her website content didn’t have the personality that she needed to convey to visitors who she and her business really were, and her fun, warm and vibrant personality was her biggest selling point!

We always tell clients that a copywriter exists to tell the story of their business. People connect with the story behind the brand, and making sure it’s personality and mission is conveyed through your content is the best way to make people want to keep reading – and ultimately choose you over your competitors!

So our challenge to you is to go read through your website content with fresh eyes.


Ask yourself,

  1. Does this sound like me?
  2. Is this attracting or speaking to my target audience?
  3. Is it aligned with how I want my business to be perceived?


If you are in doubt about any of those feel free to get in touch, we absolutely love helping businesses authentically convey their message, voice and personality through great website content!

What is a copywriter and why do I need one?

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Fair question.


If you break it down, copywriting is just the writing of words, aka. copy. And that copy is made up of words about YOUR business. Who could describe the wonderful things about your business-baby better than you? Who does this copy-person think they are?!


Just a couple of questions first…

  • Do you read through your website and think, “That just doesn’t sound like me!”?
  • Do you spend hours on a single paragraph but still can’t get your point across?
  • Do you want to have a higher chance of conversion?
  • Do you have a head full of words but only ever a blank page?
  • Are you strapped for time and resent all the wordy things you have to do?

If any of those sound familiar – let’s talk!

You started your business because you believe in what you can offer – and you want people to know about it!

But just like you outsource your bookkeeping or taxes because time and willpower are not on your side – it makes sense to pass on the wordy stuff to someone who gets it, and can free you up to focus on the things you are the best at!

A copywriter will have a brief of targeted questions to ask, chat with you for a while and will soon be able to really get a grasp on your business and you, the person behind it. And words are kinda their thing. So with the right info, they can make sure that it’s the essence of you that comes across.

People only have time for a whiff of you anyway, be it scanning your website or checking out a couple of posts on Facebook, and a copywriter’s job is to make sure that one whiff is all it takes for them to decide on you!