Finding Social Media Content Your Audience Wants to Read

Facebook, Linkedin, Instagram…

Social media scheduling is tough for a lot of business owners.

This can be a very time-consuming task, and the real time-eater is in actually finding what you want to share!

You need content which will showcase your business, but also be engaging and valuable enough that your followers want to see and share it. This builds a community out of your audience. They know you aren’t just spamming them with your brand, but are adding interest and value to their feed.


Stick to the 80-20 rule.

 chalkboard 80% social media Perth copywriting

80% of the time you should be offering value to your followers.

Whether that is in the form of competitions, funny videos, quotes, tips, blogs – just make sure it’s anything entertaining and useful to them.


chalkboard 20% social media management Perth

20% of the time you can sell.

Just keep it classy.

Make sure it is in a way that addresses what they are looking for, not just a generic, ‘buy from me’.



A lot of people will find themselves doing it the other way around, and then wonder why no-one engages with their posts or why their followers aren’t increasing. We are assaulted with advertising wherever we turn, and only if it is also entertaining or carefully targeted (so we are actually looking for that product or service at the time) are we ok with it.

No one wants another account in their feed pushing their products 100% of the time.

Ain’t nobody got time for that.

brainstorm content ideas

Brainstorm. Think about what your clients are into.

  • What do they buy?
  • Where do they hang out?
  • How do they spend their free time?
  • What’s important to them?

For example, let’s say you are a landscaper. You’ve decided you want to target homeowners with disposable income, a family, a boat who live in the western suburbs of Perth.

Great. This means your 80% can be posts about the weather being perfect for a boat trip on the weekend, pictures of the Swan River or Cottesloe Beach, tips for places to go during the school holidays, reminders about Mothers Day coming up, tips for work productivity, health or sleep… you get the idea.


And your 20%? Photos of amazing landscape designs you have done, client testimonials, reminders that you offer a stress-free garden maintenance service so they can enjoy their weekends with family, promote ‘Garden Party’ clean up deals around the holidays… That’s not just selling, it’s offering value and showing how your services can actually help them live the lifestyle they want.


You also need to be targeted in the types of social media channels you are using.
Read here for info on how to know what social media you should use for your business


Our top 10 Content Ideasphone social media perth copywriting


  1. Quote images
  2. Blogs – read here for tips on finding topics to blog about
  3. Competitions
  4. How-to videos and infographics
  5. Behind-the-scenes images – your team, action shots of making your product, photos with clients etc.
  6. Events – not just in your business but local, related events
  7. Photos of your town/city – you live there, you go to the beach, show a little local spirit by showing off the place you live in
  8. Client testimonials/reviews – in image or video form
  9. Holidays – school holidays, public holidays, or even search for funny days like ‘Naked Gardening Day’ or ‘World Chocolate Day’.
  10. Regular posts – Monday Motivation quote, Product of the Week etc.


Hopefully your brain is now pumping with awesome ideas and we have helped make your social media management a little easier and a lot more fun!


If you still don’t feel you have the time or the brain space to run your business social media, feel free to get in touch with us – we’d love to help out!

See our social media services here.

What Social Media Should Your Business be Using?

If you are wondering if you should be bothering with the ‘social media thing’ for your business – the answer is yes.

Social media gives your business:

  • Free marketing opportunities
  • The chance to build trust and a relationship with your customers
  • Direct traffic to your website
  • High-quality SEO links to your website – helps you show up in search engine results
  • Helps expand your audience
  • And just so much more!


Your business should ABSOLUTELY be taking advantage of the marketing opportunities social platforms offer, and if you aren’t currently, here are the…

Top 3 Social Media Channels every business should be using…


1. Facebook – Great for businesses visibility, as well as providing a high-ranking SEO link to your website. You can target your posts to make sure the right people have a higher chance of seeing it, and is good for sharing media of all kinds from blogs to videos. Make sure everything is easy to see at a glance – most people spend around 20 mins at a time on FB so it’s a short window to grab their attention – and use subtitles in any videos you post for people who watch without sound. It has a broad demographic and is accessed daily and is still the most used social platform – but might be out-ranked by Instagram soon.

Facebook’s recent data shows 16 million Aussie Facebook users – that’s around 65.8% of the total Australian population.

2. Google+ and Google+ My Business – Obviously very Google-friendly, so creates a great link to your website, helps useful information about your business show up in search results, and allows customers to review you which increases your Google and credibility ranking. Your business page is also a great place to share authority content such as blogs and gain followers who might turn into customers. If you don’t have a Google+ my business page, do not delay in signing up here – and it’s simple and free so there is no good reason not to! 


3. LinkedIn Now this is another high-quality link to your website but, more importantly, YOU also need to personally have a page.  Creating a page for yourself as the owner and face of your business is great for establishing credibility, proving your expertise by listing your credits and experience and networking with other professionals and clients. This is also a good place for posting blogs and authority content for your industry, so perfect for businesses which would struggle to use Instagram – like accountants. This has a much more ‘professional’ reputation – more formal than Facebook or Instagram.

business social media channels Perth

If you are a small business and doing all your social stuff personally, you can stop here and get these three established before taking on any other accounts.

Social media is about quality, regular content, so if you can’t manage that – don’t take on any more. Do a few and do them well.

Another one you are probably thinking should be in the top 3 is Instagram. You are right that this is a great channel to be using, and it will probably take over Facebook in popularity in the not-to-distant future. But Instagram is image-based and should only be used by businesses who can produce high-quality and visually engaging images. Here’s the skinny


Instagram – Excellent for businesses who can offer beautiful visuals like travel and food, wedding industries or clothing companies. More for pleasure, people are looking for attention-grabbing images to like or bite-sized information like quotes. You can use images to send people to your blogs, but can’t use too much content in the actual post. Great for hashtags – making it easy for users of your product to tag and feature your business in their own posts. Use only high-quality, light and bright images. Over 50% of users are in the 18-29 year-old age bracket.


Climbing in popularity every month, if your business can be on Instagram, it should be on Instagram.

Remember, these platforms, the internet, and the way people engage with social media is always evolving, so keep testing the waters.

social media likes letters perth

If you aren’t gaining any traction on Facebook, try heading to Instagram and just re-sharing images on your Facebook page to keep it active without adding to your workload.

Be sure to have a social media strategy in place before beginning. Establish your goals, amount of posts per week, content options etc. first, otherwise you will feel like you are in over your head very quickly.

Don’t be afraid to show people behind the scenes; a workplace shot, you having a Monday coffee before starting the week and so on. A big part of the whole ‘social media thing’ is about helping your audience feel connected to your brand.


So create a strategy, sign up, and start engaging with your audience – and watch the benefits start rolling in!


If you need some help with this, have a question or want us to manage your accounts for you, we are always happy to chat, so get in touch!