The first thing copywriters ask a client before writing anything, regardless of whether it’s a website, blog or email is, “Who is your target audience?” Do you know the answer to that question? If you aren’t sure, then you are probably talking to everyone – and that...
You have crafted some creative, compelling and converting copy, uploaded it to your website – and now no one seems to be reading it. What’s the deal? Meet great copywriting’s best friend – formatting. No matter how stellar your website content or blog, if it is all...
Ready for our 3 easily-digestible copywriting tips to add some flavour to your copy? When you don’t have long to convey the importance or value of a topic – use the old analogy trick. This gives the person reading an instant connection to a topic or an emotion,...
