Easy on the Eye – Formatting your Copy for Maximum Impact

You have crafted some creative, compelling and converting copy, uploaded it to your website – and now no one seems to be reading it.

What’s the deal?

Meet great copywriting’s best friend – formatting.

No matter how stellar your website content or blog, if it is all chunky paragraphs your visitors will automatically scroll past and look for something more easily digestible instead.

man reading website content perth

Readers scan for quick snippets of information before they decide it’s worth their time to settle in and read. As a copywriter, you have to make this easy for them by breaking up your content into bite-sized bits – making sure your main points and most vital information will jump out first.

Most visitors will only read 20% of the content on a webpage!

We want them to read 100% of your copy, so here are some tips to get your point across quick-smart before the reader’s attention wanders away…

perth copywriting font options

 

  1. Check your Fonts

Are you using a clean, clear and scan-friendly font? Test it out on someone who hasn’t been staring at it for as long as you have. If they can’t quickly read it, try something else. Anything curly or cursive will be harder to scan, so unless it’s larger font in a headline, stick to plain-Jane fonts.

Note: Anything smaller than 12pt will be harder to read –so pretend you are back in school writing that essay and stick to 12pt and above.

 

  1. Use Bullet Points or Number Lists

Are you are listing;

  • services
  • prices
  • benefits
  • locations etc?

Bullet points are an excellent way for a reader to quickly see if what you are offering suits them. Once they know that, they will be more willing to read further for details.

headlines website copywriting perth

 

  1. Use Headlines

Anything that is an absolute MUST for the reader to know, anything that will grab attention; a question, fact or statistic – put it in a headline. Have a paragraph loaded with important information? Headline it with something that makes the reader want to know more.

Check out our blog on writing headlines that pop!

  1. Break up Text with Images

Try to use pictures or icons throughout your website content or blogs so an image can always be seen while scrolling through your content. If it looks like everything after the featured image is just massive amounts of text, they may stop scrolling and get out while they still can!

odd one out perth creative copywriting

 

  1. Mix Things Up

Don’t be afraid to use italics, bold font, quote blocks or coloured fonts. Anything that lightens the load on the eyes will keep people engaged for longer – just make sure it’s on-brand and doesn’t turn your page into a sensory-overload. Everything in moderation.

 

  1. Break it Down

Applying the above tips may have already fixed this, but just to be sure, give your content a quick scan to see if you still need to break down any heavy chunks of text into shorter paragraphs. 4-5 sentences long is a good paragraph length to keep things moving on your page.

Et Voilà!

You now know 6 ways to format your content so it’s easy on the eye and attention-grabbing for the reader.

Now that you have levelled up your copywriting skills it’s time to test them out! Take a glance over any blogs or existing website content you have created and see where you can apply these tips for more compelling content.

 

Happy Copywriting!

3 Bite-Sized Tips to Spice Up Your Copywriting

blogging perth copywriting

When you don’t have long to convey the importance or value of a topic – use the old analogy trick. This gives the person reading an instant connection to a topic or an emotion, which helps them get your point quickly and keeps them engaged.

Compare;

Our cleaning product is the best in the business

Just like Chuck Norris, our cleaning product is unbeatable.

 

Which one jumps out at you more? Everyone knows that Chuck Norris is considered the top dog – no one beats him. How many times have you heard ‘best in the business’ in someone’s website content or blogs and glossed right over it? By using an analogy instead, your readers know you are saying your product is the best in the business, but in a more fun and memorable way.

 

copywriting tips perth blogging

No matter how great you are at writing, it can be easy to slip into a certain way of doing things. Often, if you know your topic really well, your brain fills in any missing information while writing so you think you have explained something clearly. But, when the person reading isn’t the expert you are, they don’t get the full picture. You are also familiar with the terms and buzzwords of your industry, but there is a high chance your readers aren’t.

You want all your copywriting, from website or to emails, to be engaging and informative – but don’t forget about simple.

Try to de-jargon whenever possible, use analogies as above to help convey more difficult concepts and get someone outside your industry to check what you write for readability.

Making your content understandable in no-way lessens your authority on the topic. Instead, it broadens your reach and increases your credibility – because now everyone out there can understand exactly how awesome you are!

 

 website copywriting tips perth blog image

When you are trying to convey an emotion or feeling, or using a descriptive word, try words which are more emotionally-loaded and not the usual suspects.

Compare;

Our customers love our product and you will too.

Obsessed with our product yet? You will be – just ask our customers!

 

That doesn’t just take it from generic to engaging, but also conveys that you have no doubt that this is an incredible product – you already know they’ll love it!

Try swapping words for their more descriptive and emotional counterparts – or use a saying or phrase instead.

Happy = Ecstatic. Fun = Barrel of Laughs. Calm = Zen. Unique = Broke-the-Mould.

Amazing = Extraordinary. Small = Bite-sized (see what we did there?)

You might feel a little audacious, or like you’re blowing your own trumpet, but hey, if you don’t love what you’re selling enough to call it extraordinary or worth obsessing over – maybe you need to fall in love with it again or find something else you can!

How’s that for bite-sized copywriting tips that pack a punch?!

We hope these snackable tips helped you take a different look at copywriting and will give you fresh eyes and ideas for the next time you put on your copywriting hat to tackle writing your website content or blogs.

Want more? Have a read through our blog for more copywriting tips and tricks.

 

Happy Content Creating!

Defining your Core Values for Better Business

What are Core Values?

 

Core Values are the beating heart of your business.

                                                                red heart core values website copywriting

They are the values which you and your business live by. Words which guide and motivate you, and help you make decisions and take actions which are ultimately in line with achieving your business goals.

For example, Apple has a commitment to innovation- one of their core values. That has influenced their tagline, ‘Think Different’, and would be a key factor they consider before hiring new staff, or making a business decision.

Are you a person who values Integrity in everything you do?

Then this needs to be a core value of your business; conveyed to customers so they know they can trust you, and to staff so they know how you expect them to act in order represent your company well.

You might say that you already live by that value and that’s awesome – but there is power in writing things down.

Having your values in black and white cements their importance and provides you with something to check back with and to measure your actions by.

How else do they help?

  • Conveying values clearly through your website content (in your business statement or about us page for example) builds trust and connection to your visitors.
  • They assist you when hiring, so you can be sure to create a team of people whose attitudes and work ethics are in line with your business’s values.
  • The process of defining your core values is an excellent team bonding exercise, helping employees feel a real ownership of their work and actions while part of your team.

business meeting website content content writing Perth

We think they are worth defining before hiring staff, writing your website content or creating promotions and marketing campaigns – this way you can build a consistent reputation around your core values.

There are many programs and methods around finding your values, but we wanted to provide a quick way just to get you started – if you think you need a more detailed approach, Google should be able to help you out!

core values content writing for websites

 

  1. What do you want your business to be seen as or known for?

Write down whatever words come to mind – don’t use a filter at this stage. Some examples are; Honest, Creative, Impacting, Reliable, Passionate, Innovative, Professional, Efficient… etc.

 

  1. Pick the top 5

Choose the ones you can’t run your business without, and the ones which resonate with you and your staff the most. Which inspire or motivate you?  Which feel the most authentic and describe you the best?

These are the values you need to make sure are incorporated and considered in every aspect of your business.

 

  1. Write them down as statements

 

A great way to help these resonate with you and those who read them is to write them as an action statement.

 

For example, here is one of our personal and business values…

Value: Honesty

Principle: We commit to being open and authentic in our dealings and relationships with clients and staff, and expect others to be open and authentic with us.


This reminds us to check our processes and relationships– are we making things clear for clients during quotes and conversations? Do we have open and genuine interactions with suppliers and staff? Are we compliant and legal in tax and business matters?

 

We like to think that we were honest before we wrote it down, but having it in black and white keeps us accountable – even in the little things!

 

Now you have a list of values which will inspire, motivate and guide you – and keep you moving forward in a positive direction as a business!

 

Once you have these defined, they are an awesome theme to use throughout your website content to give it focus – and in all other areas of your marketing and advertising. If your customers can see you are committed to and show great business values, they will feel much happier giving their business to you!

 

Three cheers for doing better business!

Finding Social Media Content Your Audience Wants to Read

Facebook, Linkedin, Instagram…

Social media scheduling is tough for a lot of business owners.

This can be a very time-consuming task, and the real time-eater is in actually finding what you want to share!

You need content which will showcase your business, but also be engaging and valuable enough that your followers want to see and share it. This builds a community out of your audience. They know you aren’t just spamming them with your brand, but are adding interest and value to their feed.

 

Stick to the 80-20 rule.

 chalkboard 80% social media Perth copywriting

80% of the time you should be offering value to your followers.

Whether that is in the form of competitions, funny videos, quotes, tips, blogs – just make sure it’s anything entertaining and useful to them.

 

chalkboard 20% social media management Perth

20% of the time you can sell.

Just keep it classy.

Make sure it is in a way that addresses what they are looking for, not just a generic, ‘buy from me’.

 

 

A lot of people will find themselves doing it the other way around, and then wonder why no-one engages with their posts or why their followers aren’t increasing. We are assaulted with advertising wherever we turn, and only if it is also entertaining or carefully targeted (so we are actually looking for that product or service at the time) are we ok with it.

No one wants another account in their feed pushing their products 100% of the time.

Ain’t nobody got time for that.

brainstorm content ideas

Brainstorm. Think about what your clients are into.

  • What do they buy?
  • Where do they hang out?
  • How do they spend their free time?
  • What’s important to them?

For example, let’s say you are a landscaper. You’ve decided you want to target homeowners with disposable income, a family, a boat who live in the western suburbs of Perth.

Great. This means your 80% can be posts about the weather being perfect for a boat trip on the weekend, pictures of the Swan River or Cottesloe Beach, tips for places to go during the school holidays, reminders about Mothers Day coming up, tips for work productivity, health or sleep… you get the idea.

 

And your 20%? Photos of amazing landscape designs you have done, client testimonials, reminders that you offer a stress-free garden maintenance service so they can enjoy their weekends with family, promote ‘Garden Party’ clean up deals around the holidays… That’s not just selling, it’s offering value and showing how your services can actually help them live the lifestyle they want.

 

You also need to be targeted in the types of social media channels you are using.
Read here for info on how to know what social media you should use for your business

 

Our top 10 Content Ideasphone social media perth copywriting

 

  1. Quote images
  2. Blogs – read here for tips on finding topics to blog about
  3. Competitions
  4. How-to videos and infographics
  5. Behind-the-scenes images – your team, action shots of making your product, photos with clients etc.
  6. Events – not just in your business but local, related events
  7. Photos of your town/city – you live there, you go to the beach, show a little local spirit by showing off the place you live in
  8. Client testimonials/reviews – in image or video form
  9. Holidays – school holidays, public holidays, or even search for funny days like ‘Naked Gardening Day’ or ‘World Chocolate Day’.
  10. Regular posts – Monday Motivation quote, Product of the Week etc.

 

Hopefully your brain is now pumping with awesome ideas and we have helped make your social media management a little easier and a lot more fun!

 

If you still don’t feel you have the time or the brain space to run your business social media, feel free to get in touch with us – we’d love to help out!

See our social media services here.

How to Find Great Blog Topics for Your Business

I had a client come to me with a headache this week. The source of her problem? “I want to start blogging for my business but have no idea what to write about.”business woman idea bubble blogging Perth

 

This is a common complaint I hear from clients as a copywriter, so let me help you out with a simple trick…

Think;

What do they want to know – not – what do you want to tell them?

 

Don’t sit for hours asking yourself what you want to say, or what you want to write about today. Think instead…

 

  • What questions have your clients been asking?
  • What are their common problems?
  • What do they need to know from you before committing to your services/product?
  • What are they surprised by once they use your services? (How easy, pain-free, cheap, etc.)

 

Think of your blogs as a Google search. What would your target audience be typing into the search bar that’s related to what you offer?

 

Take a florist for example…

bunches of flowers florist business

Gift ideas for wedding/birthday/event. 

How to keep my flowers lasting longer in a vase? 

What do different flower colours/types mean? 

Is a single rose or bouquet better?

 

Each search entry = a blog post for the florist.

By answering those questions in your blog posts you;

A. Offer value

B. Attract your target audience

C. Add organic SEO to your website

D. Create very shareable content for your social platforms.

 

Another simple way to come up with content is to get in the habit of writing down any common questions you are asked during the day by clients. You know what your clients are asking, and you answer their questions face-to-face daily, but how about quadrupling your reach by making a blog post about it?!

 

Boom. There you have it.

With this simple way of looking at it, you will be churning out relevant, valuable content to attract and help your audience in no time!

 

Read more on blogging and the many ways it’s useful for your business here.

 

Happy Blogging!

 

How to use Hashtags

They are all over Facebook, Instagram, Twitter – people even use them in conversation! – but what is a hashtag? What’s the point?

 

This blog is stuffed with helpful info on the mysterious hashtag; how to use them, how to find your hashtags, business hashtagging ideas and some extra tips and tricks – enjoy!

 

What is a hashtag?hashtag social media posting

Essentially, a #hashtag is a way for the internet and social media channels to organize relevant information together, and make it easily searchable – and this helps your content get discovered! Whatever image or post you choose to tag with a hashtag will then be able to be found by people searching that tag.

 

There are many ways you as a business can use them to help you with marketing and reaching your target audience – here are a few to get you started.

 

Competitions.

Instagram competition hash tagging Perth

#1000LovesForDaisy

If you are running a competition you can create a very specific hashtag like #HatsOff2Win, for people to use to enter. This way no one else but the people you want to track will be using it. You are then able to search the tag yourself and look through all the entries to select the winner. This means you don’t have to scroll through your page or have people send you images or details– they are already complied under this tag.

 

Track Projects.

#wembleyprojectno1

Businesses can use them to make it easy for their audience to follow a project or campaign they are running. For example, if you are a landscaper, you can tag all the images you post throughout a design and build by tagging them with #PerthCityProject1. Then someone can search that tag and see only the project they are interested in looking at. You can even include that hashtag in your marketing – search #PerthCityProject1 to see our latest build! – as a way of sending people to images which showcase a particular project, instead of telling them to scroll through your full FB page.

 

Audience Reach.

#recipeideas

A major way to find your audience is through using relevant tags on images and posts – especially on Instagram. People use them to scroll through what they are interested in, so include a few tags which might catch a new follower, instead of just a few business-related tags which will always reach the same audience. Especially useful if you are a foodie business, people now use tag like #recipeideas to look for new meals on social channels, instead of just googling it – so try think outside the box!

 

Tips and tricks.

 

  • You can use up to 30 tags in Instagram, and research shows that images with 11 or more images get the most reach.
  • Posting the majority of your tags as the first comment on your image, instead of in the post itself, keeps your post looking clean and easier to read.
  • Try not to just use common tags like #summer and #nature, but search for more industry-relevant tags and local tags like #landscapingperth.
  • Pick a tag for just your business like #HatsOffCopywriting or #HatsOffWordNerds and include in in every post, and ask your clients to tag you using them – for example, a post with their laptop open to their new website with “Thanks #HatsOffCopywriting for our sparkly new website content!”
  • BE RELEVANT! Remember, people are searching specific words for a reason. If they search #Perthfashion and find your computing company, you won’t just annoy them, but will cause a loss of trust in your businesses reputation – as you are clearly just trying to get seen, not be useful.

 

people using social media on phones

How to find your hashtags.

 

The easiest way is to brainstorm a few keywords for your industry, think about the questions below, and then search them one by one on Instagram to see which are being used. Some might not get used as much, but the people searching them will definitely be your target market, so they are just as (if not more) important.

Go to Search in your Instagram, then select Tags. This will show you how many tags already exist for the word you are using – the more tags, the more often it’s used and the bigger following it has.

 

Location – where are your target audience? You’ll want to include local words or tags, for example, a widely-used Perth hashtag is #Perthisok. Have a look at your local tourist companies Instagram, or your local city, and see what they are using and if any will be relevant to you.

 

Industry – What are the top-selling or searched products or services in your industry? It’s almost the same as looking for keywords for your website content or marketing – what are people wanting to buy or see from your industry?

 

Competitors – This is an easy way to quickly collect relevant tags. Just find the top 10 people in your industry and see what they are using!

 

Buzz Words. There are always buzz words in every industry, and if you are in the succulent business at the moment you will have loads to choose from; #succulentlove #succulentaddict and so on. You can use the day of the week like #Mondaymotivation, #Fridayfeels, or whatever is in your image, #coffeetime, #workmode. Instagram also suggests tags for you once you put in the relevant word – just scroll down to pick one.

 

An important thing to note is to use variation. Don’t just copy and paste the same 30 tags on every image – you want to reach new people with every post. A good idea is to choose around 10-15 tags which are the mst relevant and important to your business, and try keep the other 15 fresh with each image.

 

We could go on, but that might be enough for now!

 

In short – using hashtags strategically can help you grow your business by exposing you to a variety of audiences, attracting new followers, and increasing engagement with your brand.

 

Happy #hashtagging!

 

#socialmediatips #happythursday #getcreating #timetobrainstorm #copywriting

How to Find Keywords for your Website

Wondering how to research keywords to make your website copy more Google-friendly and rank higher?

 

Here is a quick way to get you started…

 

First – Brainstorm

 brainstorm keyword ideas copywriting perth

Do a total brain-dump and write down all the words which relate to your business – try to think of what people looking for you would be typing into Google.

 

For example, people will find our website by typing something like this…

 

Keywords:

 

Copywriter

Perth Copywriting

Website content writing

Perth copywriter

 

Long-tail keywords:

 

Write my website Perth

How to write my website

Run my social media Perth

Website copywriter Perth

 

And so on… Can you see how this is how most people look for any kind of service online nowadays? I know it’s the way I do most of my Googling – “How to fix my xxx” or “Where can I find xxx in Perth”.

We call anything in this kind of sentence form a long-tail keyword.

These are excellent to use in blogs – or even better, base your whole blog post around answering that question. This offers value to people searching and can then direct them back to your website and your services. Read here for more on the benefits of blogging for your business.

A single word, like copywriter or 2-3 words like professional copywriting or social media management, is when it is called a keyword.

 

Now you have your Keywords…

 

Take your list of keywords, type them into Google search and scroll to the bottom of the page. You will find in the bottom left corner a list of ‘related search terms’. This is what Google associates with your keyword based on what else people have used – an excellent way to find more relevant keywords!

finding keywords related to website content writer

Google search for website content writer

 

Tip. You can also see which of your main competitors show up under what keywords which tells you what they are using and which keywords you will want to focus on.

 

The Keyword Planner is a useful tool to get more keyword ideas, check how often yours are searched, and figure out which to focus on based on price. The higher the cost, the more valuable they are but the harder it is to rank for them. Often it’s good to choose a few cheaper but more targeted keywords to focus on first– another way to use blogging effectively. Less people are searching for them, but if they are, they are more likely to be your target audience and ready to buy.

how to find keywords keyword planner

Pick your top 10-15 keywords

 

Now you have a better idea of what Googlers are using to find people in your industry, pick the top keywords to focus on using within your website.

Try to stick with 1-2 per page, and use localised words when relevant, aka. Perth.

 

These you want to use within your Headers, Page Titles, Meta Descriptions, Image Alt Tags, and of course, your content. Remember – don’t keyword stuff! Make sure they read well within your text and will make sense to the reader.

 

You aren’t just writing for Google, you are writing for your visitors. You want them to be engaged as well as able to quickly find out the important information.  

 

We hope this helps you understand the use of keywords and how to find the perfect ones for your website!

 

If you are looking at your list of excellent keywords but have no idea how to use them within your content, give our friendly copywriters a call!

 

Happy Keyword-ing!

Your Copywriter Has Just Sent You a Lengthy Brief – Why?!

You are a busy business owner, you’ve just hired a copywriter to take care of creating your website content for you – and the first thing they do is send a large array of questions you need to answer.stressed business owner website content writing perth

 

You might be thinking, “Uh, this defeats the purpose of hiring someone to write my content and save me time!”, and that maybe you should just do it yourself while you’re at it!

 

Why can’t we just call you, take some notes and crank out some copy?

 

Well, we could. But the point isn’t to just get some generic words on a generic website about a generic business. That’s not you. You have a story, a why, a reason you are simply the best and should be chosen out of the 100 other businesses in your industry.

If we don’t know the answers to the important questions like;

Who are you targeting?

What makes you different?

What tone should your copy have?

What words describe your business?

 

Then we won’t be able to grasp the essence of your business. We need to know how to write in a way that speaks to and connects with your audience – or shows why you are the right people to solve their problem.

If we don’t ask the questions, we won’t get the answers that tell us how to create content that is valuable to you, and worth your investment.

It’s not about the words – we have plenty of those. It’s about the message. Your message.

So, next time you get sent a bunch of annoying questions from a copywriter, invest some time in answering them to the best of your ability. Then you will get copy in return which is targeted, authentic and will help you get the most out of your online presence.

 

Need website content that works for you?

Talk to our copywriters today!

How to Find the Right “Tone” for Your Content

Hold up. What does a copywriter even mean by “the tone”?

Any copywriter worth their salt will ask what you want the “tone” of your content to be before they start writing for you – but it’s often hard for you, the client, to find an answer.

 

So, to help business owners and copywriters everywhere, we have created this guide to understanding and choosing the right tone for your content

 

You might even be thinking, “Why is this even important? Can’t they just start writing?”question mark on chalkboard Perth

The tone of your content is vital for us as content creators to know before writing
anything for your business
– get this wrong and it will require an almost complete re-write. You will read it and tell us, “That doesn’t sound like me.” Most of the time, this is simply due to the client not knowing what we meant by “tone” in the first place, so they couldn’t convey to us what they wanted

In every brief sent to a client before writing, we pose these two questions about tone;

How do you want to approach the tone of your content? (Funny, casual, professional, friendly…) Give five words that describe the tone of your business so far across your social + website.

and

What do you want your customer’s/clients perception of the business to be?  Up-market/Professional/Approachable/Affordable… etc.

 

Now, you may read this and instantly know the words to describe how you want your content to read and how you want your business to be seen – or it may just completely confuse you. If it’s the latter, keep reading, we can help!

 

You may also have thought that those questions are basically asking for the same thing twice, but sometimes a business will want to be seen as professional and trustworthy, but also have a fun, casual vibe to their company. Knowing that, we can write their website content with a causal tone, but make sure we focus on conveying the knowledge and validity of their brand.

 

Here is an example to give you an idea of how the tone and content are linked…

 

Business X – Quirky, up-market inner-city bar, run by young, vibrant owners.

bar at night hanging glasses Perth

They are looking to attract fun, young professionals, so they want to be seen as fun, different, and a place for a good night out.

To attract those people, their tone words are; Quirky, fun, up-beat and current.

They want their business to be seen as; Unique, fun, up-market, and the place-to-be.

When writing their content, we use all that to help us create something like this:

 

Bored by stodgy old pubs, but nightclubs aren’t your scene?

Come drink with us and have a weekend worth talking about round the water cooler.

We have created your happy place, right in the middle of the action here in Perth, with live music, locally crafted drinks for all tastes, and lashings of atmosphere. After-work drinks have never tasted so good…

 

It’s young, fun, up-beat, and creates the sense that this is the place to go for a good night out if you have classer tastes, but still want a fun time.

Can you see how their tone words, quirky, fun, up-beat and current, as well as how they want to be seen, unique, fun, up-market, and the place-to-be, really help us understand how their content needs to be written to give readers a real sense of the business.

 

If all they told us were the facts; location, owners, services, etc. and we wrote boring, run-of-the-mill copy, then how will visitors to their website know it’s a place they will want to spend their time?

 

Writing for the target audience means you are speaking to the people you want to do business with, the ones who will think, “This sounds like me. I have to visit this place, it is exactly the kind of bar I will love!” That’s the type of targeted copy you need to attract the right people to your business – otherwise visitors will never become customers or engage with your business.

 holding magnifying glass Perth

How to find your tone.

 

Here are 4 steps to help with figuring out the tone of your content – grab a pen and paper and scribble down whatever words come to mind with each step

 

  1. Firstly – who are you?

 

Are you friendly, funny, knowledgeable, honest, professional, relationship-focused, serious, shy, out-going… You are the person behind the brand, the person running the show, and the way you operate is often organically a result of who you are. People buy the person, not the product.

 

  1. How do you run your business?

 

Is it all about people, connecting, engaging, family-operated, and so on? All those things are also major selling points. If your target audience are the people who you can build relationships with, will be your loyal customers and you pride yourself on the caring service you offer, all that HAS to be communicated through your content and its tone!

 

  1. What do your customers already say about you?

 

Do they say you are warm, caring and professional, or friendly, trustworthy and competent? Read any reviews or thank you emails you have and see what words keep coming up. Your website meets people before you do, you want it to represent you well, but also authentically!

 

  1. What do you want people to say about your business?

 

If you have done any business development or marketing, you know the kind of associations you want people to have with your business and brand. What words do you want to come to mind when people think about your business? Quality, experience, affordable, genuine, service, etc.

 

Now read the words you have written down – do they resonate with you and your business? If they do – you have found your tone!

 

As copywriters, our whole purpose in life is to create copy which is engaging and compelling, and most importantly, authentic to you and your business. We want it to attract your target audience and showcase the personality of the people behind the product, so every visitor will want what you are offering.

 

Here’s hoping the whole concept of tone makes much more sense to you now, and you’ll know exactly what to put down next time you cross paths with a copywriter!

 

        Feel free to get in touch with us for any copywriting you might need, or if you have questions about tone, content or life in general– we’ll do our darndest to help!

Website Copy Health Checklist

Your website content is your online sales-rep – but how often do you check if it is performing well?

You’d keep an eye on a physical sales-team; making sure they are up-to-date with current offers and promotions and that they are selling in a way that is on-brand, and that they are generally representing your business well – but does your website get checked for the same?

Here is a checklist to give your website the once-over for optimum health.


  1. Can people find your contact details in the first 8 seconds?

 

If they have to scroll around and click through a bunch of pages to figure out how to get in touch – chances are they won’t! Make sure you have a contact page, info in the footer, and clear calls to action throughout your site which link through to your contact details. If you have a WordPress site, read here for how to be contactable.

cellphone contact website details copywriting

  1. Can visitors find out what you do/offer without scrolling or clicking?

 

Along the same lines as easy to find contact details, the first thing people should read or see on your site is enough information for them to know if you are offering what they are looking for. If you only have images or vague content on your home page, your visitor isn’t going to click around and do some digging to see if you are the right fit for them – they will just back-click and find someone easier.

 

  1. Can your visitors instantly see where you are located?

 

There is nothing worse than shopping for half an hour, finding what you want then discovering at the checkout that the company is actually in Timbuktu – and they don’t offer international shipping! The same goes for any location-based services like Landscaping or a Beauty Salon, make it clear you are a local Perth business, or ship world-wide, then your visitor quickly knows if they can use your services.

 

  1. Do your headlines offer enough info/interest to make people want to read more?

 

8/10 people scan every website they visit before committing to reading the details, so if you don’t use headlines to convey the important stuff, they might not realise you are exactly what/who they need in their lives. Read here for more on how to create headlines that POP!

 

  1. What shows up when people search you?google search meta data copywriting Perth

 

When you Google a business, the little bit of blurb that shows up about the company is called your Meta Description or Meta-Data. Does yours clearly and quickly convey what you offer? You only get 160 characters to entice someone to click through to your site – make them relevant and make them count!

 

  1. Does your content speak to the visitor in the “tone” of your brand?

 

Does the way your content is worded match the way you want your company to be seen? You quickly get a sense of a person’s personality when you are face-to-face, but did you know your website can show personality too – just by the way it is written? If your business is classy, professional and knowledgeable, that’s how your content should come across – because those are the types of people you want to attract. If your business is quirky and fun, your target audience probably is too – so you want the content to attract the kind of people who will respond to the fun and flavour of your brand.

 

  1. Do you have good internal links?computer online copywriting good links

 

These are useful for channelling people around your site, helping them find what they need when they need it, like contact details, as well as for SEO and Google-friendly purposes. Just having ‘here’ isn’t great, instead, try ‘head here for more information on our landscaping services’. This tells the visitor and Google exactly what they will find when they click on the link. You can also get a few more good keywords into your site this way – Win Win.

 

  1. Is it readable?

 

This is a big one and takes a lot into account; are you using a clean font, size 12 or over, is the copy formatted – uses headlines, broken into chunks, no long wordy paragraphs, have you done a CAREFUL spelling and grammar check, etc. Another thing to check; is it easy to understand? It helps to get someone not in your industry to read through it, they will quickly tell you if they have no idea what you are talking about or if it’s too full of jargon.

 


 

Obviously, there is a lot that goes in to making great, clear, on-brand website content for your business, but just remember how important it is to have a high-quality website today, so it’s well worth the investment.

80% of people who get your business card will head straight to your website to check you out before calling – that’s a lot of potentially lost business if your website isn’t up-to-scratch.

 

But it’s not all doom and gloom, with a bit of time and care, you can have a fabulous website that shows everyone who visits exactly how amazing your business is.

 

And if you don’t have the time or the words, let us help – we want your website to be every bit as awesome as you are.

What Social Media Should Your Business be Using?

If you are wondering if you should be bothering with the ‘social media thing’ for your business – the answer is yes.

Social media gives your business:

  • Free marketing opportunities
  • The chance to build trust and a relationship with your customers
  • Direct traffic to your website
  • High-quality SEO links to your website – helps you show up in search engine results
  • Helps expand your audience
  • And just so much more!

 

Your business should ABSOLUTELY be taking advantage of the marketing opportunities social platforms offer, and if you aren’t currently, here are the…

Top 3 Social Media Channels every business should be using…

 

1. Facebook – Great for businesses visibility, as well as providing a high-ranking SEO link to your website. You can target your posts to make sure the right people have a higher chance of seeing it, and is good for sharing media of all kinds from blogs to videos. Make sure everything is easy to see at a glance – most people spend around 20 mins at a time on FB so it’s a short window to grab their attention – and use subtitles in any videos you post for people who watch without sound. It has a broad demographic and is accessed daily and is still the most used social platform – but might be out-ranked by Instagram soon.

Facebook’s recent data shows 16 million Aussie Facebook users – that’s around 65.8% of the total Australian population.

2. Google+ and Google+ My Business – Obviously very Google-friendly, so creates a great link to your website, helps useful information about your business show up in search results, and allows customers to review you which increases your Google and credibility ranking. Your business page is also a great place to share authority content such as blogs and gain followers who might turn into customers. If you don’t have a Google+ my business page, do not delay in signing up here – and it’s simple and free so there is no good reason not to! 

 

3. LinkedIn Now this is another high-quality link to your website but, more importantly, YOU also need to personally have a page.  Creating a page for yourself as the owner and face of your business is great for establishing credibility, proving your expertise by listing your credits and experience and networking with other professionals and clients. This is also a good place for posting blogs and authority content for your industry, so perfect for businesses which would struggle to use Instagram – like accountants. This has a much more ‘professional’ reputation – more formal than Facebook or Instagram.

business social media channels Perth

If you are a small business and doing all your social stuff personally, you can stop here and get these three established before taking on any other accounts.

Social media is about quality, regular content, so if you can’t manage that – don’t take on any more. Do a few and do them well.

Another one you are probably thinking should be in the top 3 is Instagram. You are right that this is a great channel to be using, and it will probably take over Facebook in popularity in the not-to-distant future. But Instagram is image-based and should only be used by businesses who can produce high-quality and visually engaging images. Here’s the skinny

 

Instagram – Excellent for businesses who can offer beautiful visuals like travel and food, wedding industries or clothing companies. More for pleasure, people are looking for attention-grabbing images to like or bite-sized information like quotes. You can use images to send people to your blogs, but can’t use too much content in the actual post. Great for hashtags – making it easy for users of your product to tag and feature your business in their own posts. Use only high-quality, light and bright images. Over 50% of users are in the 18-29 year-old age bracket.

 

Climbing in popularity every month, if your business can be on Instagram, it should be on Instagram.

Remember, these platforms, the internet, and the way people engage with social media is always evolving, so keep testing the waters.

social media likes letters perth

If you aren’t gaining any traction on Facebook, try heading to Instagram and just re-sharing images on your Facebook page to keep it active without adding to your workload.

Be sure to have a social media strategy in place before beginning. Establish your goals, amount of posts per week, content options etc. first, otherwise you will feel like you are in over your head very quickly.

Don’t be afraid to show people behind the scenes; a workplace shot, you having a Monday coffee before starting the week and so on. A big part of the whole ‘social media thing’ is about helping your audience feel connected to your brand.

 

So create a strategy, sign up, and start engaging with your audience – and watch the benefits start rolling in!

 

If you need some help with this, have a question or want us to manage your accounts for you, we are always happy to chat, so get in touch!