You are a busy business owner, you’ve just hired a copywriter to take care of creating your website content for you – and the first thing they do is send a large array of questions you need to answer.
You might be thinking, “Uh, this defeats the purpose of hiring someone to write my content and save me time!”, and that maybe you should just do it yourself while you’re at it!
Why can’t we just call you, take some notes and crank out some copy?
Well, we could. But the point isn’t to just get some generic words on a generic website about a generic business. That’s not you. You have a story, a why, a reason you are simply the best and should be chosen out of the 100 other businesses in your industry.
If we don’t know the answers to the important questions like;
Who are you targeting?
What makes you different?
What tone should your copy have?
What words describe your business?
Then we won’t be able to grasp the essence of your business. We need to know how to write in a way that speaks to and connects with your audience – or shows why you are the right people to solve their problem.
If we don’t ask the questions, we won’t get the answers that tell us how to create content that is valuable to you, and worth your investment.
It’s not about the words – we have plenty of those. It’s about the message. Your message.
So, next time you get sent a bunch of annoying questions from a copywriter, invest some time in answering them to the best of your ability. Then you will get copy in return which is targeted, authentic and will help you get the most out of your online presence.
Need website content that works for you?